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Should You Add a Customer Module?
By Sharla SikesIt may seem like we’ve talked about Web 2.0 ad nauseum, but that’s because it’s a hot topic in the world of customer relationship management. And there are a lot of ways it can benefit...
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Software-as-a-Service Provides Affordable Solutions for Small Business
By Sharla Sikes Software applications that can be accessed via the Internet are growing in popularity, and it’s not hard to see why. With the applications available on a pay-per-use basis or even free,...
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Net Promoter Score: Good Tool or Too Simple?
By Sharla Sikes The Net Promoter Score can be a handy tool for businesses to monitor and manage customer relationships. Developed by a team headed by Fred Reichheld, the NPS bases its results on the...
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Gartner CRM Summit Announced
The Gartner CRM Summit 2008 will be held Sept. 8-10 at the Gaylord National Resort and Convention Center, Washington, D.C. Aimed at customer relationship management professionals, the summit will focus...
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CRM: Recession Proof your Business?
By Sharla Sikes You don’t need me to tell you times are a bit tough right now. Buyer confidence is low, and that means that keeping the customers you have is even more important—let alone...
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AIMpromote – A Lead Management Solution
For those of you who are looking for a CRM product, you’re probably overwhelmed with the number of choices available today. There is a huge range of solutions and most people just don’t know where to...
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Customer Retention in a Recession
With a recession in full swing, cutbacks are being made. The latest Bellwether report from the IPA revealed the biggest fall in marketing budgets for nine years. However, in an economic downturn it is...
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The Riches of Relevance
Targeted marketing communications used to be something of a pipe-dream for many businesses. Database analysis could establish an all round view of each customer, but the processes of translating this...
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Vox Pop Speaks Out for Direct Mail with Web
Each direct marketing campaign depends on a series of factors for its success. Careful planning is vital to ensuring that response rates are high and sales conversions numerous to effectively improve...
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